The special Color Protect Light Reflecting System works in two ways to keep your color glowing. Firstly it nourishes and repairs each hair from root to tip to give you sensationally soft to touch hair and as your hair is healthy it is also easier to manage and style. Secondly, Elvive Color Protect uses UV Filters to protect hair from day to day damage that can be caused naturally by environmental influences that can leave hair looking dull and tired.

LOreal Elvive Nutri Gloss Shampoo. To help revive your hairs brilliance, L Oreal have developed Elvive Nutri-Gloss Shampoo, with Pearl Protein. Nutri-Gloss nourishes hair, without weighing it down. Your hair is smoother and the surface better reflects light.