Preference, the expert of fade-defying color, now includes for the first time an additional Color Extender. It revives the look of day 1 color & shine for show-stopping gorgeous color.
Loreal introducing Purple Conditioner from Elvive Colour Protect. Highlighted brunette, blonde, and grey hair can become yellow and brassy over time. Purple colour is the opposite to yellow on the colour wheel - the purple within the Purple shampoo formula helps neutralise those undesirable yellow tones. The specialist colour-correcting Purple formula nourishes hair and neutralises unwanted yellow, orange, and brassy tones in just one use, to help leave hair looking bright and beautiful. Suitable for blonde, highlighted, and silver hair. Use once a week to complement your regular Elvive Colour Protect routine.
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LOreal Excellence Crème is the first permanent coloring of L'Oréal Paris which offers a triple protection treatment to take care of the hair during all the coloring phases. In addition, the new formula enriched with Pro-Keratin strengthens and revitalizes the hair, ensuring a long lasting rich and homogeneous color.