Curl Expression intensive moisturizer rich mask is designed to treat curls and coils, the pro way. It intensively hydrates and pre-detangles curls and coils for an even and tamed result with a luxurious feel. Hair is instantly shiny and 2 times more hydrated. It is highly concentrated with Glycerin 3%, Urea H & Hibiscus seed. Glycerin is a plant-based humectant that holds onto water for long lasting hydration on driest fibers. Urea H, naturally present in skin, has a double action of retaining hydration and reinforcing hydro lipid barrier. Hibiscus seed, extracted from the heart of the hibiscus flower, is a super rich natural source of amino-acids and high-grade vitamins. A rich soft-melting buttery formula that envelops curls to ensure an intense hydration. A memorable floral composition of star Jasmine, Orchid & Freesia on top, enveloped in a salon-like refreshing breeze with an overdose of precious cedarwoods.

How to use:

After shampoo, apply to towel-dried hair and leave on for 10 minutes. Then, rinse thoroughly. For a luxurious feel on hair and tamed curls and coils, use this mask as it beautifully coats curls with extra shine. Perfect for unruly curls.

Highly moisturizing and nourishing, the products in the Curl expression range are rich in innovative, hydrating formulas that impart softness and moisture to curls. Therefore, this set of products keeps unruly hair in order hair while defining the original shape of the hair. While restoring shine and restoring optimal moisture levels.

To that end, the moisturizing mask conditions while giving strands a nourished and shiny appearance.

Plant-based glycerin World-renowned for its humectant properties, glycerin is the active responsible for lasting hydration of the driest fibers.

Urea With a powerful dual-action, it retains moisture while reinforcing the hydrolipidic barrier.

Hibiscus seed is a natural source of amino acids and vitamins. With its many benefits, this ingredient not only preserves the youthfulness of the scalp for more defined curls but also prevents hair loss/breakage. In addition, it decreases frizz and provides a boost of shine.

It envelops the strands in a memorable floral scent. Plus, with no residue, hair is shiny, frizz is controlled, and curls are lastingly defined.

How to use:

This mask is suitable for all types of curly hair. Ideal for sensitized hair, its use is recommended after shampooing.

With the L'Oréal Professional Curl Expression 10-in-1 Benefits Mousse, effortlessly style curls and coils. Unbeatable hydration for ideal grip and care is one of the formula's many benefits. The nutrient-rich mouse provides a professional-looking finish with an alluring flowery scent while providing protection from heat and humidity. With hibiscus seed, urea H, and plant-based glycerin 1%, the highly concentrated solution aims to lock in necessary moisture while delivering paradigm-shifting definition, for infinite weightless styles.

How to use:

Apply starting from ends to lengths with a scrunching motion. Follow with the drying accelerator spray for quicker drying.

Curls usage: apply on towel-dried hair during wash & go technique or after the long lasting intensive moisturiser cream or definition activator cream-in-jelly.

Coils usage: apply after the long-lasting intensive moisturiser cream.

Introducing the new haircare range from L’Oréal Paris: Hydra Hyaluronic, formulated with Hyaluronic Acid. This game changing range is the first step for tackling dehydrated hair. Formulated by our world-leading haircare scientists with hyaluronic acid for fuller, bouncier and shiner hair with no weigh down.

Directions:

Use like a daily moisturiser on wet or dry hair, at any time of day. Spray throughout your lengths. Style as usual. For best results, use after the L’Oreal Paris Elvive Hydra Hyaluronic Moisture Locking Conditioner and the L’Oreal Paris Elvive Hydra Hyaluronic 72H Moisture Wrapping Mask. In case of contact with eyes, rinse them immediately or thoroughly.

Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.

Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.

Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.

Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.

Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.

Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.

Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.

Directions Semi Permanent Conditioning Hair Colour Turquoise can be mixed with each other for the most beautiful colors. It is best applied to chemically treated hair. Long-lasting hair color. 100% free from ammonia, peroxide and PPD. It has a great conditioning effect.

La Riche Directions Semi Permanent Conditioning Hair Colour comes in different intense shades. All our shades can be mixed too, meaning the possibilities are endless.

Directions:

• Shampoo the hair with a PH balanced Shampoo and towel dry.
• Apply Directions with the aid of a tint brush evenly. Leave for approximately 15 minutes. Rinse thoroughly and dry.
• These shades can be mixed too meaning the possibilities are endless.
• One 88ml tub will usually cover shoulder length hair.
• You don't need to mix Directions hair colour with peroxide.