Absolute platinum, lustrous shine Reveal your inner blonde goddess with our new generation of extreme lightening technology, with up to 8 levels of lift. Keep color and shine lustrous for weeks and protect against brassiness with our Brass-Defy Conditioner. Also with our exclusive High Shine Elixir.Absolute platinum, lustrous shine reveal your inner blonde goddess with our new generation of extreme lightening technology, with up to 8 levels of lift. Keep color and shine lustrous for weeks and protect against brassiness with our Brass-Defy Conditioner. Also with our exclusive High Shine Elixir.

With a luxurious fragrance to help enhance your lightening experience.

L'Oreal Recital Preference 4.15 is ideal for medium blonde to very dark brown hair.

• Enriched with high shine elixar.
  
• Up to 8 weeks of lustrous color.
  
• Promotes healthy gums and whitens teeth discolored by Tea & Coffee, smoking, red
• Perfect grey coverage.
  
• Permanent color .

L'Oreal Recital Preference 6.45 is ideal for use on hair that is currently between very light blonde and very dark brown.

This permanent hair dye covers greys perfectly - even if you have a lot - and comes with a high shine elixir and conditioner to ensure that your hair is radiantly shiny for a long time.

Preference, the expert of fade-defying color, now includes for the first time an additional Color Extender. It revives the look of day 1 color & shine for show-stopping gorgeous color.

Glow up your hair color with the next trend. No level, tone-focused formulas for luminous, sheer, prismatic shine. With less base, you can customize the luminosity, sheerness, and tone of your results.

Loreal introducing Purple Conditioner from Elvive Colour Protect. Highlighted brunette, blonde, and grey hair can become yellow and brassy over time. Purple colour is the opposite to yellow on the colour wheel - the purple within the Purple shampoo formula helps neutralise those undesirable yellow tones. The specialist colour-correcting Purple formula nourishes hair and neutralises unwanted yellow, orange, and brassy tones in just one use, to help leave hair looking bright and beautiful. Suitable for blonde, highlighted, and silver hair. Use once a week to complement your regular Elvive Colour Protect routine.