The Feel It Formula Strengthening Oil infuses Peppermint, Rosemary, & Sage Oil to soothe and invigorate your scalp. It is a stimulating oil that hydrates your scalp, helps restore breakage, and promotes healthy hair growth.
How To Use:
Apply a small amount to wet or dry hair. Massage into scalp and work from roots to ends. Also, perfect for hot oil treatments and finishing natural styles.
The Feel It Formula Strengthening Balm is infused with Peppermint, Rosemary, & Sage Oil to stimulate your scalp and strengthen your edges and nape. Helps prevent hair breakage, even as you change your styles.
How To Use
Apply directly to edges and nape area and massage into hair and scalp. Leave In and style as usual. Use twice daily for best results.
The Strengthening Shampoo deeply cleanses the scalp and nourishes hair for intense moisture. Remove product buildup in the first step of your healthy hair regimen.
Apply a generous amount to wet hair and gently work into a rich lather. Rinse hair thoroughly. Repeat as needed; follow with the African Pride Feel It Formula Strengthening Mask for best results.
The Feel It Formula Strengthening Masque is infused with Peppermint, Rosemary & Sage Oil and also rich in Proteins. It helps to deeply strengthen, hydrate your hair strands from root to tip, while preventing breakage Helps promote Hair Growth & reduce breakage
Promotes hair growth and helps to increase hair follicle thickness
Stimulates the roots and increases scalp circulation
Helps prevent hair loss, Soothes scalp irritation and restores a healthy shine
After thoroughly washing your hair and scalp, with our Strengthening Shampoo, then apply a generous amount to wet hair, leave on for 5-10 minutes. Rinse with warm water. For best results, use a clear plastic cap and sit under a dryer for 10-15 minutes. Follow with African Pride Feel It Therapy Strengthening Balm on your scalp, edges and hair, for full experience. Works perfect as a deep treatment.
Via Natural Elixir Premium Peppermint Oil , improves scalp health and helps stimulates hair growth.Excellent for all textures including natural styles braids , extensions and chemically treated hair or color-treated hair .
How to Use :
Apply liberally to hair and scalp
L’Oréal Dia Light Acidic Gloss Color is a gentle, ammonia-free demi-permanent hair colour designed to deliver rich, intense reflections with exceptional softness and shine. Ideal for hair being coloured for the first time, previously coloured hair, or sensitised hair, this acidic gloss formula enhances colour while respecting the hair fibre. It provides a natural-looking finish with vibrant tone and glossy results that last up to six weeks.
Features
Ammonia-free, acidic gloss colour
Demi-permanent formula lasting up to 6 weeks
Enhances rich and intense colour reflections
Suitable for up to 70% white hair
Ideal for first-time colouring and colour refreshing
Benefits
Delivers intense shine and silky softness
Respects and protects the hair fibre
Provides natural-looking, luminous colour
Perfect for refreshing colour and adding tonal depth
How to Use
Mix and apply according to professional instructions. Apply evenly to clean, towel-dried hair. Leave to process for the recommended time, then rinse thoroughly.
Special Note
For professional use or follow professional guidance. Always perform an allergy alert test 48 hours before use. Results may vary depending on hair condition and base colour.
The La Riche Directions Tinting Brush is a salon-quality tool designed for precise and mess-free hair colour application. Perfectly sized to fit into Directions Hair Colour tubs, this professional brush allows for smooth, even distribution of colour, making it ideal for both home users and salon professionals.
Key Features
Salon-quality tinting brush
Perfect size to fit Directions Hair Colour tubs
Ensures even and precise colour application
Durable and easy to handle
Suitable for professional and home use
Makes hair colouring quick and easy
Helps achieve accurate, streak-free results
Improves control during application
Reduces product wastage
Dip the brush into the hair colour, then apply evenly to the hair section by section. Clean thoroughly after use and allow to dry.
Ideal for use with all Directions semi-permanent hair colours and other professional hair dye products.
Schwarzkopf Oleo Intense No.10-50 Light Ash Blonde is a permanent, ammonia-free hair dye designed to deliver cool, refined blonde results with exceptional shine. Suitable for light blonde to dark blonde hair, this oil-powered colour provides rich, long-lasting results with perfect grey coverage. Enriched with fair trade argan oil, the caring formula leaves hair feeling strong, soft, and visibly healthier after colouring.
Rich, long-lasting colour intensity
Perfect grey coverage
Leaves hair soft, strong, and shiny
Gentle colouring experience without ammonia
Salon-quality results at home
Key Ingredients
Fair Trade Argan Oil – nourishes hair, enhances softness, and boosts shine
Caring Oils – support colour penetration and protect hair during colouring
Always perform an allergy alert test 48 hours before colouring. Mix the colour cream with the developer lotion as instructed. Apply evenly to dry hair and leave on for the recommended processing time. Rinse thoroughly and finish with the included conditioner.
For long or thick hair, two packs are recommended. Results may vary on previously coloured hair.Pack contains: Colour Cream 50ml, Developer Lotion 50ml, Conditioner with Oil 15ml, Gloves, and Instruction Leaflet.
Cleanse and hydrate every curl type with the Curl Defining No-Foam Conditioning Shampoo from Giovannia. The exclusive formula enriched with moisturising oils and botanical extracts helps to amplify and define each curl and wave, leaving your hair looking healthy, vibrant, and full of life.
Directions:
Massage into wet hair from roots to ends; create a light lather. Rinse thoroughly. Follow with Giovanni’s Curl Defining Conditioner for best results.
Ingredients:
aqua (purified water), stearyl alcohol, cetyl alcohol, steartrimonium chloride, glycerin, caprylic/capric triglyceride, ppg-3 benzyl ether myristate, hydroxyethylcellulose, *cocos nucifera (coconut) oil (naturally refined), *butyrospermum parkii (shea) butter, cetearyl alcohol, fragrance (natural), *persea gratissima (avocado) oil, *olea europaea (olive) fruit oil, cocamidopropyl betaine, *simmondsia chinensis (jojoba) seed oil, *rosmarinus officinalis (rosemary) leaf extract, cetrimonium methosulfate, *cymbopogon schoenanthus (lemongrass) extract, *lavandula angustifolia (lavender) flower/leaf/stem extract, quaternium-91, polyquaternium-7, butylene glycol, phenoxyethanol, dehydroacetic acid, benzyl alcohol .
Protect and hydrate your curls with the Curl Defining Leave-In Conditioner & Style Elixir from Giovanni. The formula, enriched with moisturising oils and botanical extracts, magnifies and defines each curl and wave, leaving your hair looking healthy, captivating, and full of bounce.
Detangle, refresh, and enhance your curls with the nourishing power of Coconut Oil, Jojoba, and Shea Butter.
How to use:
Distribute evenly through damp hair, and style as desired.
aqua (purified water), stearyl alcohol, cetyl alcohol, *cocos nucifera (coconut) oil (naturally refined), *butyrospermum parkii (shea) butter, panthenol (pro-vitamin b5), glycerin, fragrance (natural), *persea gratissima (avocado) oil, *olea europaea (olive) fruit oil, *simmondsia chinensis (jojoba) seed oil, *rosmarinus officinalis (rosemary) leaf extract, *cymbopogon schoenanthus (lemongrass) extract, *lavandula angustifolia (lavender) flower/leaf/stem extract, *aloe barbadensis (aloe vera) leaf juice, cetrimonium bromide, butylene glycol, citric acid, phenoxyethanol, dehydroacetic acid, benzyl alcohol .
Nuage Rosemary Hair & Scalp Oil with Vitamin E is a revitalising blend of nutrient-rich oils designed to deeply nourish the scalp and restore shine and strength to dry or damaged hair. Enriched with rosemary oil, castor oil, jojoba oil, peppermint oil and tea tree oil, this multipurpose hair oil is perfect for daily use, scalp massage routines, and treating split ends.
The lightweight formula absorbs quickly helping to soothe dry, itchy scalps while invigorating the roots. Vitamin E delivers extra conditioning benefits, while the refreshing blend of peppermint and tea tree oil awakens the senses. Whether used as a deep treatment, scalp massage base or daily hair conditioner, this compact travel-sized bottle makes it easy to care for hair at home or on the go. Ideal for tired tresses in need of a boost, this oil helps support healthier-looking, fuller-feeling hair.