Preference is legendary for its lustrous color results and fade-resistant formula. Now enhanced with ultra cool tones, combining a mix of illuminating reflects for luminous color that does not look dull. Experience the premium performance of Preference with color radiance for up to 8 weeks. Improved fragrance for a better color experience. Available in opera 6.21 iridescent light brown color shade.

A dark silver for those wnating to be a hidden treasure.

Hair Dye

• Give your hair the colour you have always dreamed off.
  
• Amplify your hairs natural beauty with ease.
  
• Semi-Permanent effect means it lasts for longer.
  
• Get a longer lasting effect than normal Hair Dye.
  
• Achieve an unparalleled colour that amplifies your outfit.

Directions

If your hair is Dark Blonde or Darker , then Pre Lighten hair to a Light or to a Pale Blonde By Bleaching.The lighter the hair beforehand, the better the result.

Patch Test

• This product contains ingredients that may cause skin irritation on certain individuals.
  
• A preliminary test should be done before using the hair dye.
  
• Wash a small area of the skin behind the ear or the inner surface of the forearm.
  
• Using either soap and water or alcohol.
  
• Apply a small quantity of the hair dye to the area, and allow it to dry.
  
• Leave for uptown 24 hours, then wash with soap and water.
  
• If no skin irritations or inflammation is apparent then it is usually assumed that no hyper sensitivity to the hair dye exist.
  
• The test however should be carried out beforehand each application of the hair dye

A dark natural brown for those who want a more traditional look.

Hair Dye

• Give your hair the colour you have always dreamed off.
  
• Amplify your hairs natural beauty with ease.
  
• Semi-Permanent effect means it lasts for longer.
  
• Get a longer lasting effect than normal Hair Dye.
  
• Achieve an unparalleled colour that amplifies your outfit.

Directions

If your hair is Dark Blonde or Darker , then Pre Lighten hair to a Light or to a Pale Blonde By Bleaching.The lighter the hair beforehand, the better the result.

Patch Test

• This product contains ingredients that may cause skin irritation on certain individuals.
  
• A preliminary test should be done before using the hair dye.
  
• Wash a small area of the skin behind the ear or the inner surface of the forearm.
  
• Using either soap and water or alcohol.
  
• Apply a small quantity of the hair dye to the area, and allow it to dry.
  
• Leave for uptown 24 hours, then wash with soap and water.
  
• If no skin irritations or inflammation is apparent then it is usually assumed that no hyper sensitivity to the hair dye exist.
  
• The test however should be carried out beforehand each application of the hair dye

A dark blue for those that love to stand out as unique.

Hair Dye

• Give your hair the colour you have always dreamed off.
  
• Amplify your hairs natural beauty with ease.
  
• Semi-Permanent effect means it lasts for longer.
  
• Get a longer lasting effect than normal Hair Dye.
  
• Achieve an unparalleled colour that amplifies your outfit.

Directions

If your hair is Dark Blonde or Darker , then Pre Lighten hair to a Light or to a Pale Blonde By Bleaching.The lighter the hair beforehand, the better the result.

Patch Test

• This product contains ingredients that may cause skin irritation on certain individuals.
  
• A preliminary test should be done before using the hair dye.
  
• Wash a small area of the skin behind the ear or the inner surface of the forearm.
  
• Using either soap and water or alcohol.
  
• Apply a small quantity of the hair dye to the area, and allow it to dry.
  
• Leave for uptown 24 hours, then wash with soap and water.
  
• If no skin irritations or inflammation is apparent then it is usually assumed that no hyper sensitivity to the hair dye exist.
  
• The test however should be carried out beforehand each application of the hair dye

A dark purple for the ultimate addition to your outfit .

Hair Dye

• Give your hair the colour you have always dreamed off.
  
• Amplify your hairs natural beauty with ease.
  
• Semi-Permanent effect means it lasts for longer.
  
• Get a longer lasting effect than normal Hair Dye.
  
• Achieve an unparalleled colour that amplifies your outfit.

Directions

If your hair is Dark Blonde or Darker , then Pre Lighten hair to a Light or to a Pale Blonde By Bleaching.The lighter the hair beforehand, the better the result.

Patch Test

• This product contains ingredients that may cause skin irritation on certain individuals.
  
• A preliminary test should be done before using the hair dye.
  
• Wash a small area of the skin behind the ear or the inner surface of the forearm.
  
• Using either soap and water or alcohol.
  
• Apply a small quantity of the hair dye to the area, and allow it to dry.
  
• Leave for uptown 24 hours, then wash with soap and water.
  
• If no skin irritations or inflammation is apparent then it is usually assumed that no hyper sensitivity to the hair dye exist.
  
• The test however should be carried out beforehand each application of the hair dye

A bright yellow that breaks all the rules of Hair Dye.

Hair Dye

• Give your hair the colour you have always dreamed off.
  
• Amplify your hairs natural beauty with ease.
  
• Semi-Permanent effect means it lasts for longer.
  
• Get a longer lasting effect than normal Hair Dye.
  
• Achieve an unparalleled colour that amplifies your outfit.

Directions

If your hair is Dark Blonde or Darker , then Pre Lighten hair to a Light or to a Pale Blonde By Bleaching.The lighter the hair beforehand, the better the result.

Patch Test

• This product contains ingredients that may cause skin irritation on certain individuals.
  
• A preliminary test should be done before using the hair dye.
  
• Wash a small area of the skin behind the ear or the inner surface of the forearm.
  
• Using either soap and water or alcohol.
  
• Apply a small quantity of the hair dye to the area, and allow it to dry.
  
• Leave for uptown 24 hours, then wash with soap and water.
  
• If no skin irritations or inflammation is apparent then it is usually assumed that no hyper sensitivity to the hair dye exist.
  
• The test however should be carried out beforehand each application of the hair dye

A fiery dark orange for those wanting to turn up the heat

Hair Dye

• Give your hair the colour you have always dreamed off.
  
• Amplify your hairs natural beauty with ease.
  
• Semi-Permanent effect means it lasts for longer.
  
• Get a longer lasting effect than normal Hair Dye.
  
• Achieve an unparalleled colour that amplifies your outfit.

Directions

If your hair is Dark Blonde or Darker , then Pre Lighten hair to a Light or to a Pale Blonde By Bleaching.The lighter the hair beforehand, the better the result.

Patch Test

• This product contains ingredients that may cause skin irritation on certain individuals.
  
• A preliminary test should be done before using the hair dye.
  
• Wash a small area of the skin behind the ear or the inner surface of the forearm.
  
• Using either soap and water or alcohol.
  
• Apply a small quantity of the hair dye to the area, and allow it to dry.
  
• Leave for uptown 24 hours, then wash with soap and water.
  
• If no skin irritations or inflammation is apparent then it is usually assumed that no hyper sensitivity to the hair dye exist.
  
• The test however should be carried out beforehand each application of the hair dye

A dark yellow for those who love taking a walk on the dark side.

Hair Dye

• Give your hair the colour you have always dreamed off.
  
• Amplify your hairs natural beauty with ease.
  
• Semi-Permanent effect means it lasts for longer.
  
• Get a longer lasting effect than normal Hair Dye.
  
• Achieve an unparalleled colour that amplifies your outfit.

Directions

If your hair is Dark Blonde or Darker , then Pre Lighten hair to a Light or to a Pale Blonde By Bleaching.The lighter the hair beforehand, the better the result.

Patch Test

• This product contains ingredients that may cause skin irritation on certain individuals.
  
• A preliminary test should be done before using the hair dye.
  
• Wash a small area of the skin behind the ear or the inner surface of the forearm.
  
• Using either soap and water or alcohol.
  
• Apply a small quantity of the hair dye to the area, and allow it to dry.
  
• Leave for uptown 24 hours, then wash with soap and water.
  
• If no skin irritations or inflammation is apparent then it is usually assumed that no hyper sensitivity to the hair dye exist.
  
• The test however should be carried out beforehand each application of the hair dye

A natural looking light blonde.

Hair Dye

• Give your hair the colour you have always dreamed off.
  
• Amplify your hairs natural beauty with ease.
  
• Semi-Permanent effect means it lasts for longer.
  
• Get a longer lasting effect than normal Hair Dye.
  
• Achieve an unparalleled colour that amplifies your outfit.

Directions

If your hair is Dark Blonde or Darker , then Pre Lighten hair to a Light or to a Pale Blonde By Bleaching.The lighter the hair beforehand, the better the result.

Patch Test

• This product contains ingredients that may cause skin irritation on certain individuals.
  
• A preliminary test should be done before using the hair dye.
  
• Wash a small area of the skin behind the ear or the inner surface of the forearm.
  
• Using either soap and water or alcohol.
  
• Apply a small quantity of the hair dye to the area, and allow it to dry.
  
• Leave for uptown 24 hours, then wash with soap and water.
  
• If no skin irritations or inflammation is apparent then it is usually assumed that no hyper sensitivity to the hair dye exist.
  
• The test however should be carried out beforehand each application of the hair dye

A dark royal purple for those who want to feel like royalty.

Hair Dye

• Give your hair the colour you have always dreamed off.
  
• Amplify your hairs natural beauty with ease.
  
• Semi-Permanent effect means it lasts for longer.
  
• Get a longer lasting effect than normal Hair Dye.
  
• Achieve an unparalleled colour that amplifies your outfit.

Directions

If your hair is Dark Blonde or Darker , then Pre Lighten hair to a Light or to a Pale Blonde By Bleaching.The lighter the hair beforehand, the better the result.

Patch Test

• This product contains ingredients that may cause skin irritation on certain individuals.
  
• A preliminary test should be done before using the hair dye.
  
• Wash a small area of the skin behind the ear or the inner surface of the forearm.
  
• Using either soap and water or alcohol.
  
• Apply a small quantity of the hair dye to the area, and allow it to dry.
  
• Leave for uptown 24 hours, then wash with soap and water.
  
• If no skin irritations or inflammation is apparent then it is usually assumed that no hyper sensitivity to the hair dye exist.
  
• The test however should be carried out beforehand each application of the hair dye

Absolute platinum, lustrous shine Reveal your inner blonde goddess with our new generation of extreme lightening technology, with up to 8 levels of lift. Keep color and shine lustrous for weeks and protect against brassiness with our Brass-Defy Conditioner. Also with our exclusive High Shine Elixir.Absolute platinum, lustrous shine reveal your inner blonde goddess with our new generation of extreme lightening technology, with up to 8 levels of lift. Keep color and shine lustrous for weeks and protect against brassiness with our Brass-Defy Conditioner. Also with our exclusive High Shine Elixir.

With a luxurious fragrance to help enhance your lightening experience.

L'Oreal Recital Preference 4.15 is ideal for medium blonde to very dark brown hair.

• Enriched with high shine elixar.
  
• Up to 8 weeks of lustrous color.
  
• Promotes healthy gums and whitens teeth discolored by Tea & Coffee, smoking, red
• Perfect grey coverage.
  
• Permanent color .