The Feel It Formula Strengthening Oil infuses Peppermint, Rosemary, & Sage Oil to soothe and invigorate your scalp. It is a stimulating oil that hydrates your scalp, helps restore breakage, and promotes healthy hair growth.
How To Use:
Apply a small amount to wet or dry hair. Massage into scalp and work from roots to ends. Also, perfect for hot oil treatments and finishing natural styles.
The Feel It Formula Strengthening Balm is infused with Peppermint, Rosemary, & Sage Oil to stimulate your scalp and strengthen your edges and nape. Helps prevent hair breakage, even as you change your styles.
How To Use
Apply directly to edges and nape area and massage into hair and scalp. Leave In and style as usual. Use twice daily for best results.
The Strengthening Shampoo deeply cleanses the scalp and nourishes hair for intense moisture. Remove product buildup in the first step of your healthy hair regimen.
Apply a generous amount to wet hair and gently work into a rich lather. Rinse hair thoroughly. Repeat as needed; follow with the African Pride Feel It Formula Strengthening Mask for best results.
The Feel It Formula Strengthening Masque is infused with Peppermint, Rosemary & Sage Oil and also rich in Proteins. It helps to deeply strengthen, hydrate your hair strands from root to tip, while preventing breakage Helps promote Hair Growth & reduce breakage
Promotes hair growth and helps to increase hair follicle thickness
Stimulates the roots and increases scalp circulation
Helps prevent hair loss, Soothes scalp irritation and restores a healthy shine
After thoroughly washing your hair and scalp, with our Strengthening Shampoo, then apply a generous amount to wet hair, leave on for 5-10 minutes. Rinse with warm water. For best results, use a clear plastic cap and sit under a dryer for 10-15 minutes. Follow with African Pride Feel It Therapy Strengthening Balm on your scalp, edges and hair, for full experience. Works perfect as a deep treatment.
Maintain Pink hair each time you shower with Crazy Color Pink Shampoo. Gently deposit subtle Pink pigment as you cleanse your hair, suitable for frequent use.
For best results, gently massage into roots and ends. Leave on the hair for 2-3 minutes to allow for a full colour transfer.
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Batana, an ancient BEAUTY SECRET discovered in the Honduras by the indigenous Miskito, also called the Tawira Tribe, wich translates to
Batana oil is highly beneficial for hair due its rich composition of essential fatty acids, anti-oxidants and Vitamin E. It deeply nourishes the hair, promote strength and elasticity, repair damage and enhance overal. hair health.Our Batana oil for hair growth not only prevents hair loss but also promotes regrowth, repairs split ends, and strengthens damaged hair.
Elixir Premium Pro Growth Oil helps Nourish roots, embrace growth! Experience the power of our Pro Growth Oil. Enriched with potent ingredients, it strengthens strands, stimulates growth, and celebrates the beauty of natural hair. Embrace your journey to healthier, stronger locks
Via Natural Elixir Premium Peppermint Oil , improves scalp health and helps stimulates hair growth.Excellent for all textures including natural styles braids , extensions and chemically treated hair or color-treated hair .
How to Use :
Apply liberally to hair and scalp
Via Natural Elixir Premium Tea Tree Oil helps restore overall health to hair and scalp by soothing and nourishing dry hair and itchy scalp. Excellent for all texture including natural styles braids,extensions and chemically treated hair or color-treated hair .
Via Natural Elixir Premium Tea Tree Oil helps to soothe and improve irritated scalp. Restores vibrancy to dull hair, leaving every strand manageable and shiny. Fortified with all natural nutrient oils and vitamins.
L’Oréal Dia Light Acidic Gloss Color is a gentle, ammonia-free demi-permanent hair colour designed to deliver rich, intense reflections with exceptional softness and shine. Ideal for hair being coloured for the first time, previously coloured hair, or sensitised hair, this acidic gloss formula enhances colour while respecting the hair fibre. It provides a natural-looking finish with vibrant tone and glossy results that last up to six weeks.
Features
Ammonia-free, acidic gloss colour
Demi-permanent formula lasting up to 6 weeks
Enhances rich and intense colour reflections
Suitable for up to 70% white hair
Ideal for first-time colouring and colour refreshing
Benefits
Delivers intense shine and silky softness
Respects and protects the hair fibre
Provides natural-looking, luminous colour
Perfect for refreshing colour and adding tonal depth
How to Use
Mix and apply according to professional instructions. Apply evenly to clean, towel-dried hair. Leave to process for the recommended time, then rinse thoroughly.
Special Note
For professional use or follow professional guidance. Always perform an allergy alert test 48 hours before use. Results may vary depending on hair condition and base colour.
The La Riche Directions Tinting Brush is a salon-quality tool designed for precise and mess-free hair colour application. Perfectly sized to fit into Directions Hair Colour tubs, this professional brush allows for smooth, even distribution of colour, making it ideal for both home users and salon professionals.
Key Features
Salon-quality tinting brush
Perfect size to fit Directions Hair Colour tubs
Ensures even and precise colour application
Durable and easy to handle
Suitable for professional and home use
Makes hair colouring quick and easy
Helps achieve accurate, streak-free results
Improves control during application
Reduces product wastage
Dip the brush into the hair colour, then apply evenly to the hair section by section. Clean thoroughly after use and allow to dry.
Ideal for use with all Directions semi-permanent hair colours and other professional hair dye products.