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Selective Professional Produts are protective and nourishing product - an addition to brighteners and paints not only Selective Professional Powerplex is a professional and fully innovative treatment that works with all technical procedures such as coloring , decolourisation, chemical smoothing, permanent waving, spray perming, direct dyeing, smoothing treatments with keratin, restructurization. Formula based on molecules of natural origin. The product provides
Joico Defy Damage Protective Shampoo (300ml) is a rich, daily cleanser which gently yet effectively removes dirt, impurities and daily build-up without damaging the hair cuticle.
Formulated with Moringa Seed Oil, a rich source of antioxidants, it increases the hair’s resistance to damage, whilst Arginine strengthens bonds and prolongs colour vibrancy. Joico’s Smart Release Technology infuses Rosehip Oil and Keratin, leaving the hair shiny, smooth and healthy-looking. Free from sulphates and SLS .
Joico Defy Damage Protective Shield (100ml) offers instant protection from the damaging effects of thermal styling, UV exposure and environmental pollution. Used as a pre-styling aid, it strengthens the hair both internally and externally, greatly reducing breakage.
Formulated with Moringa Seed Oil, a rich source of antioxidants, it increases the hair’s resistance to damage, whilst Arginine rebuilds broken bonds and prolongs colour vibrancy. Optimising hydration without weighing the hair down, it aids detangling as Joico’s Smart Release Technology infuses Rosehip Oil and Keratin.