"LIVE Intense Colour Honey Blonde B16 is a permanent vegan hair dye with anti-brassiness effect and luminous shine. Our range of rich colours is infused with an intensely caring formula for even results from root to tip; choose the perfect blonde shade from our new cool LIVE Blonde shades.

Our permanent colours are long-lasting and provide a stunning shiny result while protecting your hair with an anti-breakage formula for up to 80% less hair breakage* and visibly improved hair quality. Our blonde range combines lightening and colouring in 1 simple step: Blonde hair colour dye lightens the hair up to 3 levels. The colour pigments mixed with the lightening cream help to give the hair a nice blonde colour in the same process. Suitable for all hair textures, except damaged hair.

Conditioning formula. Beautiful hold without stiffness and flaking. Infused with Phyto Extracts and Keratin that penetrates deep into the hair fibers. Creates luxurious hair styles full of body and shine. Leaves hair moisturized and healthy looking. Protects hair from thermal damage.

Directions:

Shampoo and condition hair. Apply to towel dried hair. Comb through for even distribution. Proceed to wrap, wet set, or mold hair.

ApHogee Keratin 2 Minute Reconstructor applies on clean hair in shower and rinse to treat brittle hair with cuticle damage and moderate breakage. ApHogee Keratin 2 Minute Reconstructor is a powerful, one step treatment that should be used for home use, between salon visits. This concentrated blend of keratin amino acids, botanical oils, and vitamins does wonders to restore strength and softness to hair that requires a deep, penetrating treatment. It is recommended on tinted, bleached or relaxed hair. ApHogee Keratin 2 Minute Reconstructor helps to repair damage caused by chlorine and hard water. It soothes irritated scalp and may be applied following each shampooing until the healthy condition of the hair is restored.

Keratin And Green Tea Restructurizer can be applied to wet or dry hair without rinsing. This one step formula combines the strengthening properties of keratin protein with the antioxidant benefits of green tea.It helps reduce breakage and split ends and adds body to limp, lifeless hair. Active ingredients bond into the hair shaft with natural body heat or heat from styling tools. ApHogee Keratin & Green Tea Restructurizer is especially recommended for at home care of relaxed or permed hair and may be used between shampoos during touch up styling. It also protects hair color.

Affirm 5 in 1 Reconstructor (Step 3) is an amazing post-relaxer conditioner that normalize the hair after relaxing while depositing substantive conditioners deep within the hair fiber.

Features:

• Fortified with advanced fibrous conditioning agents that penetrate deep into hair fiber making hair permanently conditioned, as it is being normalized.
• For use on damaged, fine or limp hair.
• Enriched with Argan Oil, Pequi Oil, Buriti Oil, Keratin, Ceramide III and Fruit Extracts.

Benefits:

• Increases fiber elasticity and tensile strength.
• Re-aligns, seals and smooth’s hair fibers.
• Minimizes breakage and shedding.
• Detangles and imparts body.
• Restores hair to its normal pH.

Affirm Positive Link Conditioner (step 3) is a post chemical pH normalizer that restores hair to its proper pH of 4.5 to 5.5 after relaxer application. (After relaxer is rinsed, the hair is still alkaline (pH 10) and cuticles remain partially open. Thereby allowing the most effective penetration of micro and macro conditioners). For use on Medium to Coarse Hair.

Features:

• Penetrates deep into hair fiber making her permanently conditioned, as it is being normalized.
• Enriched with Argan Oil, Pequi Oil, Buriti Oil, Keratin, Ceramide III, Fruit Extracts.
• For Medium to Coarse hair.

Benefits:

• Re-aligns, firms an seals cuticles to enhance shine.
• Adds luxurious softness and body to hair.
• Detangles effectively.
• Restores hair to normal pH.

KeraCare Moisturizing Conditioner for Color Treated Hair is an intensive high end conditioning maintenance treatment formulated specifically to preserve tone in color treated hair. Same formula as Affirm Moisture Color Conditioner for color treated hair. Protects hair from UV rays. Contains Fiber Strengthening Complex (FSC).

Benefits:
• Minimizes color fading.
• Moisturizes and fortifies hair.
• Exceptional conditioning deposition.

Directions:
• Shampoo with KeraCare Moisturizing Shampoo for color treated hair.
• Apply a generous amount of KeraCare Moisturizing Conditioner for Color Treated Hair to clean damp hair working through to the ends.
• Sit under warm dryer with plastic cap for 15 to 20 minutes.
• Rinse hair thoroughly.

KeraCare Humecto Creme Conditioner helps correct and prevent moisture loss due to exposure to chemicals and thermal styling appliances.Penetrates deep within the hairshaft to hydrate and humectify hair.Decreases interfiber friction between hair strands to prevent hair breakage.Improves the surface porosity of hair resulting in a softer hair texture.Enriched with a fragrance that relaxes and soothes the senses.

Benefits:

• Superior moisturizing results to help prevent dull, brittle, breaking hair and split ends.
  
• Superior detangling for easy wet and dry combing.
• Hair becomes more manageable.
• Protects hair from drying effects of thermal appliances.
• Adds exceptional body and shine.
• Eliminates static charge.

Directions:

• Apply generously to freshly shampooed hair.
• Comb through and cover hair with plastic cap.
• Leave on hair for 15 to 20 minutes.Rinse and style.

KeraCare Leave In Conditioner is a powerful instant Moisturizing Complex that works like 3 conditioners in one and is great for all hair types. Improves the surface properties of hair. Protects against thermal and mechanical damage. Contains sunscreens to protect against the sun UV rays. Excellent for blow drying hair. Concentrated formula.

Benefits:

• Leaves hair smooth with lots of sheen.
• Prevent hair breakage.
• Protects against damaging effects of thermal appliances.
• Superior detangling for easy wet and dry combing.
• Hydrates hair to produce healthier, more lustrous, softer and manageable texture.
• Sunscreens protect against the cuticle destroying effects of the sun.
• Economical to use.

Directions:

• Shampoo with KeraCare Hydrating Detangling Shampoo and towel blot.
• Rub a dime-sized amount between palms and distribute throughout hair.
• Use more for long or thick hair, as necessary.
• Comb through.
• Do not rinse out.
• Proceed to blow dry or style hair as desired.
• For additional sheen, apply KeraCare Silken Seal before styling.

An ultra light conditioning formula, concentrated with high quality natural oils. Excellent for natural, relaxed and pressed hair. It revitalizes dull, dry hair and adds shine. Penetrates quickly.

Directions:
• Rub just a small amount between palms until creme completely liquefies.
• Distribute evenly throughout hair.
• Massage also onto scalp if it tends to be dry.
• Comb through and style.
• May be used daily.

KeraCare Creme Press repels moisture to sustain longer lasting presses. Resists reversion on humid days. Contains a blend of natural light oils. Shields hair from thermal heat damage. Does not smoke.

Benefits:
• Gives hair a silky straight press.
• Hair stays straight longer than normal.
• Imparts a natural looking sheen.
• Prevents dry, dull, brittle hair.

Directions:
• Rub a small amount between palms of hands.
• Distribute evenly on damp or dry hair from root to ends.
• Straighten with desired straightening tools.
• Apply more creme press in moderation as needed.
• Proceed to curl using KeraCare Curling Wax for firm curls.

KeraCare Curly Wax gives you more control over thermal curling. Natural oils produce a satiny sheen while sealing in moisture. Gives firmer curl hold for longer style retention.Helps Sheild hair from thermal demage. Help Prevent reversion due to humidity.