Fudges Clean Blonde Shampoo, and their new Damage Rewind Shampoo, this unique shampoo tackles unwanted yellow tones and repairs damaged hair. Formulated with neutralising violet pigment and proteins, hydrating guarana and opti plex, it effectively cleanses, refreshes, strengthens and restores blonde hair back to virgin hair condition. With consistent use, colour is restored and brightened, and hair is left feeling stronger and healthier.

Fudge Professional Clean Blonde Damage Rewind Conditioner is a dual force conditioner that delivers blonder, stronger and smoother hair. It is formulated with Fudges max strength violet micro pigments that instantly knock out brassy tones, while its unique Opti PLEX technology reconstruct bonds and the specialised HairGuard complex targets cuticles to seal them shut in just one wash. Each strand is enveloped in a fragrance infusion lasting 24 hours.