Our Preference expertise is now at the service of Vivid Colours. Get a Mocha colour with radiance that holds for up to 8 weeks. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Be colour safe and always do your 48-hour patch test.

Directions:-

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

BLONDME Toning is used to soften the color of the hair and give it a pastel shade. The BLONDME product line consists of cosmetics intended for blonde hair.

PH neutral mattizer with integrated Bond Enforcing HydroLock Technology Intense Matizers to enrich the darkest pre-clarified bases or natural blonde hair 5-8 Versatile application for use with pallet or applicator bottle

Directions :

Apply to dry and unwashed hair. Do not apply to scalp (wicks). Apply to previously studied hair so as not to damage it if previously discolored Exposure time 20-60 minutes Does not require additional heat. Monitor the exposure process. Blonde Cold Matizer Recommended Mixing Mode

Annie clear processing cap in Extra large size cap 21” Diameter. It can be use for conditioning, processing, showering, coloring, perming, relaxing, and hot oil treatments . It is Water resistant, strong vinyl material and with Comfortable elastic edge.

Curl Quenching Conditioning Wash

Contrary to traditional 2in1 shampoo & conditioner, which is a shampoo with a little bit of conditioning ingredients inside, this incredibly delicate co-wash is a conditioner with a little bit of cleansing ingredients inside. This unique cleansing complex helps melt away dirt and buildup while being extremely gentle on the scalp, keeping the hair soft, moisturised and detangled without stripping away its natural oils. Because it’s so gentle, you can use it for frequent washes, even every day.

This product is Carbon Neutral, which means that 100% of unavoidable greenhouse gases that come from making it have been 'offset', effectively neutralising their environmental impact.

WHO IS IT FOR?

All curl types, and even straight hair! Particularly beneficial for people with dry hair. Best for medium to coarse thickness. Suitable for any porosity.

Directions:-

Step 1 Wet your hair thoroughly, then dispense a generous blob of product on your palms and apply directly to the scalp.

Step 2 Massage gently but vigorously to clear the scalp and melt down all dirt and product buildup.

Step 3 Add some more product to your lengths and gently detangle using your fingers, a brush or a wide tooth comb.

Step 4 Rinse thoroughly. If your hair is particularly dry, follow with Curlsmith Double Cream Deep Quenche.

Weightless Air Dry Cream

The Air Dry cream is our most versatile leave-in conditioner. Its lightweight silky texture makes it suitable on finer hair, but it is also enriched with moisturising ingredients like Castor Oil, Babassu, Jojoba and Murumuru Butter that provide enough nourishment for coarser hair types. This cream has been designed to absorb into the hair without leaving residues, in order to minimise product build-up on your scalp. Perfect for air drying, it can also be used when diffusing your curls for a light, more voluminous style.

WHO IS IT FOR?

All curl types! Suitable for any hair thickness and particularly recommended to fine hair because of its lightweight texture. Suitable for any porosity.

Directions:-

Step 1 Take a small amount of Cream. Start with a dime-size and add up if needed - a little goes a long way.

Step 2 Rake the cream through soaking wet hair, making sure you are evenly distributing it and coating every strand.

Step 3 Use the 'prayer hands' method to smooth the strands. This helps sealing cuticles and reducing frizz!.

Step 4 Flip your hair and gently scrunch to encourage curl formation. Follow up with your favorite styler for extra hold and definition.

Hold Me Softly Style Balm

This balm is a smooth whipped-cream moisturizer that enhances curls and waves achieving a natural, effortless look. It provides a very soft hold, which means you won't have any cast or crunchy residue. It's great on its own for a soft, romantic style, or if you want defined frizz-free curls you can layer it with a stronger hold styling gel.

WHO IS IT FOR?

All curl types. Use on its own if you have a looser pattern and layer with stronger stylers if you have tighter curls. Best for medium to coarse thickness hair. Suitable for any porosity.

Directions:-

Step 1 Take a small amount of Balm. Start with a dime-size per section and add up if needed - a little goes a long way.

Step 2 Rake the cream through soaking wet hair, making sure you are evenly distributing it and coating every strand.

Step 3 Use the 'prayer hands' method to smooth the strands. This helps sealing cuticles and reducing frizz.

Step 4 Flip your hair and gently scrunch to encourage curl formation. You can stop here for a loose, soft style or follow with a gel for more hold!.

Bouncy Strength Volume Foam

Craving the beach but can't get there quite yet? Meet our Volume Foam. This weightless styler will give texture to your curls without weighing them down. Enriched with proteins, it’s great for layering with other stylers, so it will help you customize your routine and add the right amount of protein for your needs. It can also be used on its own if you have a looser curl type for a more messy, lived in look. Apply extra at the roots and diffuse with your hair upside down for an unbelievable volume boost.

WHO IS IT FOR?

All curl types! Particularly beneficial for weak, damaged hair. Use on its own if you have a looser pattern and layer with stronger stylers if you have tighter curls. Best for fine hair when used alone, suitable for any thickness when layered with other stylers. Particularly recommended to people with medium to high porosity hair.

Directions:-

Step 1 Apply on soaking wet hair after the shower. Rake through from root to tip, covering all strands. For more definition, layer a gel after.

Step 2 Flip your head upside down and scrunch the hair upwards, adding additional product around the root area.

Step 3 Dry your hair with a diffuser, starting with your head upside down and focusing on the root area first.

Step 4 Fluff your roots with your hands or a pick brush to make your hair even more voluminous and bouncy!.

Bond Curl Rehab Salve

Our hair strength is defined by its internal structure, the so-called hair bonds. When hair is damaged, bonds break and make it more vulnerable to external aggressors. Bond Curl is a powerful blend of superfoods and fortifying active ingredients that target all the diffferent bonds that make up the hair structure, helping to repair, rebuild and restore hair fiber strength. Rich in proteins and superfoods, it also provides protection to help against further damage.

WHO IS IT FOR?

All curl types, and even straight hair! Particularly beneficial for weak, damaged hair. Suitable for any hair thickness. Usage instructions change depending on your hair porosity: Low Porosity: use every 4-5 wash days for 15 minutes. Medium Porosity: use every 3-4 wash days for 20 minutes High Porosity: use every 2-3 wash days for 30 minutes.

Directions:-

Step 1 Soak your hair with water. You don't need to wash your hair - just wetting it is enough to create the right foundation for this pre-wash.

Step 2 Apply Bond Curl generously from root to tip, making sure the hair is evenly coated, then brush your hair to fully detangle.

Step 3 Let it sit on your hair to penetrate deep into the shaft. Leave it between 15 minutes to 1 hour depending on your porosity.

Step 4 Rinse and follow with shampoo and conditioner.

Bonding Oil

Too many people don't use oils in their hair routines because they're worried about the results. Natural oils are heavy and can weigh the hair down. Silicone-based oils aren't curly girl friendly and they risk building up on the hair in the long run. If you're one of them, we've got the solution! Our revolutionary Bonding Oil is made of 99% natural ingredients and contains PlantSilk ™, a unique next-generation blend of plant-derived esters specifically designed to outperform silicones while being lighter than raw oils. This powerful formula targets hair bonds to seal cuticles and make the hair feel softer and smoother in seconds. Scientifically proven to increase shine by up to 67%! .

WHO IS IT FOR?

All curl types, and even straight hair! Suitable for any hair thickness (even fine hair!) or porosity.

Directions:-

Step 1 Apply once your hair is 100% dry - after diffusing or air drying.

Step 2 Smooth over curls to gently coat strands and seal in moisture.

Step 3 Scrunch hair to break crunchy gel cast and make your curls soft and bouncy.

Step 4 Separate curls that are part of bigger clumps to achieve more volume and fullness.

Curl Defining Styling Souffle

Our Souffle has been designed for those of you who feel gels make their curls feel dry and stringy. This silky custard has been enriched with moisturizing ingredients like Babassu and Shea, so it is a moisturizer AND a styling gel all in one! Its semi-solid jell-o texture will melt into a serum between your hands and spread easily on the curls to bring definition, bounce and buildable hold.

Depending on how much you apply, it may create a strong cast while drying which will feel slightly crunchy to the touch, but this is only temporary. Once the hair is fully dry you just need to scrunch out the crunch to make your curls soft and bouncier than ever.

This product is Carbon Neutral, which means that 100% of unavoidable greenhouse gases that come from making it have been 'offset', effectively neutralising their environmental impact.

WHO IS IT FOR?

All curl types! Suitable for any hair thickness or porosity.

Directions:-

Step 1 Rub the product between your hands and apply on soaking wet hair with the “praying hands” method, smoothing from top to ends.

Step 2 Flip your head upside down and scrunch gently with upwards motions to encourage curl to spring back and form their pattern.

Step 3 Air dry or diffuse. Make sure you flip your head in all directions while drying to increase volume. Do not touch hair while drying.

Step 4 Once completely dry, scrunch again to 'break the cast', the crunchy feeling gels greate, and make your hair super soft and bouncy.

Multi Tasking Conditioner

If you are struggling to understand how much protein your hair needs, or if you're simply confused about the amount of curly hair products out there, we're here to help. We developed our Multi-Tasking Conditioner to be lightweight in texture but packed with moisturizing ingredients, so that depending on application it can work as a rinse-out conditioner, a deep conditioner or a leave-in conditioner. It is also supercharged with proteins to strengthen your hair and help prevent breakage, making this the ultimate product to experiment and figure out the perfect protein moisture balance for your hair.

WHO IS IT FOR?

All curl types, and even straight hair! Particularly beneficial for weak, damaged hair. Suitable for any hair thickness. Particularly recommended to people with medium to high porosity hair, can be used by low porosity hair because of its low protein content.

Directions:-

Step 1 Apply all over your wet hair after shampoo, detangle and rinse out to instantly smooth and revive your hai.

Step 2 Apply after your usual wash routine. Leave on for 15-30 minutes, then rinse to deeply nourish your strands.

Step 3 Rake through wet, freshly washed hair to maintain moisture and plump curls until the next wash.

Step 4 Use the Multi-tasking Conditioner in multiple steps of your routine to achieve perfect protein/moisture balance.