Our Preference expertise is now at the service of Vivid Colours. Get a Bright Red bold colour with radiance that holds for up to 8 weeks. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Be colour safe and always do your 48-hour patch test.

Directions:-

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Our Preference expertise is now at the service of Vivid Colours. Get a Copper colour with radiance that holds for up to 8 weeks. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Be colour safe and always do your 48-hour patch test.

Directions:-

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Our Preference expertise is now at the service of Vivid Colours. Get a Blue Black bold colour with radiance that holds for up to 8 weeks. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Blue Black was inspired by Le Marais fashion street style and its iconic alive blue jeans. Be colour safe and always do your 48-hour patch test.

Directions:-

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Our Preference expertise is now at the service of Vivid Colours. Get a Mocha colour with radiance that holds for up to 8 weeks. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Be colour safe and always do your 48-hour patch test.

Directions:-

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Do you dream of being able to lighten your hair whilst nourishing and protecting it from damage at the same time? The L'Oréal Professionnel Blond Studio Platinium Plus lightening cream for natural or coloured hair lightens hair with a darker base, helping you achieve shades of blonde with various intensities. The lightening cream is formulated with nourishing ingredients that leave your hair strengthened, soft, and brilliantly shiny.

Characteristics:

• lightens hair with a darker base
• provides up to seven levels of lift for a natural-looking lightening effect
• its rich, creamy texture is pleasant and easy to apply
• protects the hair fibre during the lightening process
• takes care of your hair, leaving it soft, shiny, and strengthened
• suitable for all methods of hair lightening
• ideal for thick, natural, or coloured hair

Directions :

Make sure to use disposable gloves. Mix a sufficient amount of the L'Oréal Professionnel Blond Studio Platinium Plus lightening cream with the activating emulsion or developer in a 1:1 to ⁠1:3 ratio. Once the mixture has a uniform and creamy consistency, apply the mixture to your hair and leave it for 30 to 50 minutes. Then rinse off with lukewarm water and wash your hair with shampoo.

BLONDME Toning is used to soften the color of the hair and give it a pastel shade. The BLONDME product line consists of cosmetics intended for blonde hair.

PH neutral mattizer with integrated Bond Enforcing HydroLock Technology Intense Matizers to enrich the darkest pre-clarified bases or natural blonde hair 5-8 Versatile application for use with pallet or applicator bottle

Directions :

Apply to dry and unwashed hair. Do not apply to scalp (wicks). Apply to previously studied hair so as not to damage it if previously discolored Exposure time 20-60 minutes Does not require additional heat. Monitor the exposure process. Blonde Cold Matizer Recommended Mixing Mode

Annie clear processing cap in Extra large size cap 21” Diameter. It can be use for conditioning, processing, showering, coloring, perming, relaxing, and hot oil treatments . It is Water resistant, strong vinyl material and with Comfortable elastic edge.

Curl Quenching Conditioning Wash

Contrary to traditional 2in1 shampoo & conditioner, which is a shampoo with a little bit of conditioning ingredients inside, this incredibly delicate co-wash is a conditioner with a little bit of cleansing ingredients inside. This unique cleansing complex helps melt away dirt and buildup while being extremely gentle on the scalp, keeping the hair soft, moisturised and detangled without stripping away its natural oils. Because it’s so gentle, you can use it for frequent washes, even every day.

This product is Carbon Neutral, which means that 100% of unavoidable greenhouse gases that come from making it have been 'offset', effectively neutralising their environmental impact.

WHO IS IT FOR?

All curl types, and even straight hair! Particularly beneficial for people with dry hair. Best for medium to coarse thickness. Suitable for any porosity.

Directions:-

Step 1 Wet your hair thoroughly, then dispense a generous blob of product on your palms and apply directly to the scalp.

Step 2 Massage gently but vigorously to clear the scalp and melt down all dirt and product buildup.

Step 3 Add some more product to your lengths and gently detangle using your fingers, a brush or a wide tooth comb.

Step 4 Rinse thoroughly. If your hair is particularly dry, follow with Curlsmith Double Cream Deep Quenche.

Curl Defining Styling Souffle

Our Souffle has been designed for those of you who feel gels make their curls feel dry and stringy. This silky custard has been enriched with moisturizing ingredients like Babassu and Shea, so it is a moisturizer AND a styling gel all in one! Its semi-solid jell-o texture will melt into a serum between your hands and spread easily on the curls to bring definition, bounce and buildable hold.

Depending on how much you apply, it may create a strong cast while drying which will feel slightly crunchy to the touch, but this is only temporary. Once the hair is fully dry you just need to scrunch out the crunch to make your curls soft and bouncier than ever.

This product is Carbon Neutral, which means that 100% of unavoidable greenhouse gases that come from making it have been 'offset', effectively neutralising their environmental impact.

WHO IS IT FOR?

All curl types! Suitable for any hair thickness or porosity.

Directions:-

Step 1 Rub the product between your hands and apply on soaking wet hair with the “praying hands” method, smoothing from top to ends.

Step 2 Flip your head upside down and scrunch gently with upwards motions to encourage curl to spring back and form their pattern.

Step 3 Air dry or diffuse. Make sure you flip your head in all directions while drying to increase volume. Do not touch hair while drying.

Step 4 Once completely dry, scrunch again to 'break the cast', the crunchy feeling gels greate, and make your hair super soft and bouncy.

Annie 300 Rubber Bands are to create your style and lock it in with these rubber bands. Available in a variety of colors.

Shampoo for thin, delicate hair devoid of vitality, volume boost , selected ingredients gently and thoroughly cleanse the hair, and without the silicone formula, it does not weigh the hair down, thus allowing it to develop its natural volume. It smoothes the cuticle of the hair.