Directions of Use:

• To Go Straight: Apply evenly to your damp hair.
• Style with a brush and dry to your desired effect.
  • To Fight Frizz: Work through your wet or dry hair and style.

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Directions of Use:

• Short Hair: Apply in a circular motion and shape for a spikey look.
• Long Hair: Apply from mid shaft to ends to create a jagged look.

Directions for use:

Directions for use:

Relaxer Application Directions:

• Apply protective base on skin around hairline and ears.Avoid contact with hair.
• Set timer according to Relaxer Timing chart.
• Wearing disposable protective gloves, Apply generous amount of relaxer to most resistant area first using the back of a rattail comb or application brush. Do not apply to scalp.
• Continue application throughout entire head,parting into thin sections.Apply to the hairline last.
• With gloved fingers or back of a rattail comb, gently smooth hair at root until desired straightness is achieved. Do not apply pressure.Do not exceed recommend timing.
• Rinse thoroughly with lukewarm water.
• Proceed to conditioning with moisturfuse moisturising conditioner following directions on the right.
• After conditioning, neutralise the hair with Phormula-7 Neutralizing and Chelating Shampoo following the directions on the right.

Conditioning and Neutralizing Directions:

• Apply and distribute moisturfuse moisturizing conditioner to hair and cover with a plastic cap.Do not apply heat.
• Leave in for 5 minutes.
• Rinse thoroughly.
• Apply 1 to 11/2 oz.Phormula-7 Neutralizing and Chelating Shampoo. Atleast two applications separated by rinsing are necessary to remove all traces of relaxer residue.
• Lather and rinse thoroughly with lukewarm water.
• Towel dry and proceed to styling.

Activator Directions: