Anti-yellow conditioning mask: neutralizes unwanted yellow tones. Makes hair shiny and soft.

How to use:

After using No Yellow shampoo, remove excess water, apply the mask, distribute evenly, leave on for 5 - 10 minutes and rinse.

Anti-orange conditioning mask: neutralizes unwanted copper, red and orange tones. Makes hair shiny and soft.

How to use:

After using No Orange shampoo, remove excess water, apply the mask, distribute evenly, leave on for 5 - 10 minutes and rinse.

The formula with Pixel Technology featuring Silk Proteins provides in-depth care whilst helping to lock colour into the hair to prevent fading for up to 90% colour retention even after 30 washes. For close-to-natural hair perfection and great shine.

Protect hair from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system.

• Regenerates bonds & strengthens hair
• Protects hair from mechanical, thermal, and environmental damage
• Higher concentration of SmartRelease Technology

Provoke Touch Of Silver Purple Serum is a 3-in-1 purple serum which visibly brightens and tones blonde, silver and grey hair in just a single application. The lightweight formula applies equally well on wet or dry hair and smooths away frizz and flyaways while sealing split ends.

Enriched with plant-based Keratin and violet pigments, this serum effectively enhances both colour and condition, leaving behind bright, healthy-looking hair in perfect condition. Cruelty-free & vegan-friendly.

Directions of use:

• Suitable for use on wet or towel-dried hair.
• Work product upwards from ends to roots, apply more if needed, style as desired.

Concentrated serum for thick to coarse color-treated hair, blended with micro-PROtec complex and Luminescine. Locks in color instantly and keeps salon color vibrant for up to 22 washes. Provides instant care, manageability, softness and optimal combability.

How to Use:-

To activate, twist, push and shake well. Work through towel-dried hair immediately after a color service. Leave in.

Revlon Restart Color Strengthening Purple Cleanser with double effect for blonde hair.

Properties:-

• Neutralizes unwanted yellow tones
• Strengthens hair
• Restores and regenerates bleached hair
• Improves liveliness and shine
• Respects and balances the scalp
• Technology
• Kerabiotic BLOND GUARD - allows you to neutralize unwanted yellow tones, restore and revitalize lightened hair and increase color shine

Usage:-

Apply to wet hair, massage gently and rinse thoroughly. Apply again, leave on for 2 minutes and rinse.Can also be used with Anti-Brassiness Purple Drops

• For the lightest blonde, silver, very light blonde (color level 9) and gray - Mix 1-2 drops of RE / START Anti-Brassiness Purple Drops with 10 g of shampoo
• For light blond (color level 8) and medium blond (color level 7) - Mix 2-3 drops of RE / START Anti-Brassiness Purple Drops with 10 g of shampoo

Ingredients:-

Aqua/Water/Eau • Sodium Lauroyl Methyl Isethionate • Butylene Glycol • Sodium Cocoamphopropionate • Parfum (Fragrance) • Peg-120 Methyl Glucose Trioleate • Cocamidopropyl Betaine • Sodium Methyl Isethionate • Peg-3 Distearate • Capryloyl Glycine • Disodium Edta • Euterpe Oleracea Fruit Extract • Hexylene Glycol • Hydroxyacetophenone • Hydroxypropylammonium Gluconate • Hydroxypropylgluconamide • Lauric Acid • Lauryl Alcohol Diphosphonic Acid • Maltodextrin • Panthenol • Peg-150 Distearate • Peg-150 Pentaerythrityl Tetrastearate • Peg-6 Caprylic/ Capric Glycerides • Pentylene Glycol • Polyquaternium-10 • Propanediol • Sodium Acetate • Sodium Chloride • Tocopheryl Acetate • Trisodium Ethylenediamine Disuccinate • Xylitylglucoside • Zinc Laurate • Alpha-Isomethyl Ionone • Benzyl Salicylate • Geraniol • Hexyl Cinnamal • Hydroxycitronellal • Limonene • Linalool • Benzyl Alcohol • Disperse Blue 377 • Disperse Violet 1. B01991

This intensive, dual-action repairing hair mask helps balance the scalp's microbiome and strengthens weak hair. Infused with biomimetic ceramide and bond-forming molecules. Reconstructs and strengthens hair from within.

How To Use:

After shampooing, apply a generous amount (around 500ml) to damp hair, massage into hair, leave for a few minutes, then rinse out.

This dual action and vegan jelly mask is infused with natural açai antioxidant extract. It helps to balance the scalp microbiome* and protects color-treated hair against oxidant agents. Prevents color fading & moisturizes hair.

Key benefits

Protects and enhances color, reduces hair porosity, boosts color shine, provides care. Radiant finish and long-lasting color, shine and vibrancy.

After 6 weeks up to 90% of color brightness preserved.*

Hair is 14X smoother for better shine**.

Shampoo with revitalizing and illuminating action SLS and SLES free, active ingredients of marine origin such as maris acqua, marine spring water which favors the strengthening of the epidermis due to the presence of trace elements, Fucus Vesiculosus extract combined with the protein Hydrolysed Actin Combination of oligopeptides of low molecular weight fish origin, amino acids and trace elements in order to favor the anagen phase of the hair, to bio-condition the hair by depositing precious substances along the structure able to seal the scales and protect the hair fiber, Phorpyra Umbilicalis belonging to the family of red algae, rich in polyunsaturated fatty acids, restores the correct physiology of the scalp and hair, has photoprotective properties that absorb UV radiation and antioxidants, rich in polysaccharides that help protect the hair fibers from dehydration and protect it from external aggressions .

Active ingredients from other derivations:-

• Surfactants Easily biodegradable because they are derived from natural renewable sources, free from sulphates
• UV filter Minimizes the harmful effect caused by repeated exposure to the sun's rays
• Glycerin Gives elasticity and increases water reserve

Apply to wet hair, massage gently and rinse thoroughly.Use with every wash.

Lessen the look of brassy tones with the Fudge Professional Clean Blonde Damage Rewind Treatment. The intensive treatment works to minimise the appearance of yellow hues, while a boost of Opti-PLEX™ drenches your locks in hydration.

Dryness and the effects of chemical damage are reduced, as an enviable gloss is summoned. Finished with FragranceFuse™ technology and imparting a tantalising, long-lasting aroma.

Embrace YOUR unique shade of blonde with Blonde Life Color Enhancing Masques!

Available in Violet, Silver, and Rose Champagne, these deeply nourishing, color-depositing treatments are crafted to maintain your blonde brilliance while celebrating individuality. Whether you’re neutralizing unwanted warmth or enhancing radiant rose and peach tones, this collection delivers a luxurious transformation that stays true to you—for up to three washes*.

Features :

• Color enhancement lasts up to 3 washes*
• Reduces breakage by 60% in a single use**
• Hair feels hydrated after first use
• Hair feels nourished and conditioned
• Helps detangle beautifully
• Certified PETA Global Animal Test–Free (Learn more about the certification)

Reduces brassiness and yellow tones for a cool blonde tone*

Reduces brassiness and yellow for an icy blonde tone*

Complements or enhances rose or peach tone

*When using Blonde Life Shampoo

**Against combing breakage on damaged hair, when used with Joico Blonde Life shampoo vs. untreated damaged hair.

How to Use:

• Apply to clean, damp hair (Blonde Life Violet Shampoo recommended).
• Comb through evenly.
• Leave on for 5 minutes.
• Rinse.