Lessen the look of brassy tones with the Fudge Professional Clean Blonde Damage Rewind Treatment. The intensive treatment works to minimise the appearance of yellow hues, while a boost of Opti-PLEX™ drenches your locks in hydration.

Dryness and the effects of chemical damage are reduced, as an enviable gloss is summoned. Finished with FragranceFuse™ technology and imparting a tantalising, long-lasting aroma.

Embrace YOUR unique shade of blonde with Blonde Life Color Enhancing Masques!

Available in Violet, Silver, and Rose Champagne, these deeply nourishing, color-depositing treatments are crafted to maintain your blonde brilliance while celebrating individuality. Whether you’re neutralizing unwanted warmth or enhancing radiant rose and peach tones, this collection delivers a luxurious transformation that stays true to you—for up to three washes*.

Features :

• Color enhancement lasts up to 3 washes*
• Reduces breakage by 60% in a single use**
• Hair feels hydrated after first use
• Hair feels nourished and conditioned
• Helps detangle beautifully
• Certified PETA Global Animal Test–Free (Learn more about the certification)

Reduces brassiness and yellow tones for a cool blonde tone*

Reduces brassiness and yellow for an icy blonde tone*

Complements or enhances rose or peach tone

*When using Blonde Life Shampoo

**Against combing breakage on damaged hair, when used with Joico Blonde Life shampoo vs. untreated damaged hair.

How to Use:

• Apply to clean, damp hair (Blonde Life Violet Shampoo recommended).
• Comb through evenly.
• Leave on for 5 minutes.
• Rinse.

Embrace YOUR unique shade of blonde with Blonde Life Color Enhancing Masques!

Available in Violet, Silver, and Rose Champagne, these deeply nourishing, color-depositing treatments are crafted to maintain your blonde brilliance while celebrating individuality. Whether you’re neutralizing unwanted warmth or enhancing radiant rose and peach tones, this collection delivers a luxurious transformation that stays true to you—for up to three washes*.

Features :

• Color enhancement lasts up to 3 washes*
• Reduces breakage by 60% in a single use**
• Hair feels hydrated after first use
• Hair feels nourished and conditioned
• Helps detangle beautifully
• Certified PETA Global Animal Test–Free (Learn more about the certification)

Reduces brassiness and yellow tones for a cool blonde tone*

Reduces brassiness and yellow for an icy blonde tone*

Complements or enhances rose or peach tone

*When using Blonde Life Shampoo

**Against combing breakage on damaged hair, when used with Joico Blonde Life shampoo vs. untreated damaged hair.

How to Use:

• Apply to clean, damp hair (Blonde Life Violet Shampoo recommended).
• Comb through evenly.
• Leave on for 5 minutes.
• Rinse.

Embrace YOUR unique shade of blonde with Blonde Life Color Enhancing Masques!

Available in Violet, Silver, and Rose Champagne, these deeply nourishing, color-depositing treatments are crafted to maintain your blonde brilliance while celebrating individuality. Whether you’re neutralizing unwanted warmth or enhancing radiant rose and peach tones, this collection delivers a luxurious transformation that stays true to you—for up to three washes*.

Features :

• Color enhancement lasts up to 3 washes*
• Reduces breakage by 60% in a single use**
• Hair feels hydrated after first use
• Hair feels nourished and conditioned
• Helps detangle beautifully
• Certified PETA Global Animal Test–Free (Learn more about the certification)

Reduces brassiness and yellow tones for a cool blonde tone*

Reduces brassiness and yellow for an icy blonde tone*

Complements or enhances rose or peach tone

*When using Blonde Life Shampoo

**Against combing breakage on damaged hair, when used with Joico Blonde Life shampoo vs. untreated damaged hair.

How to Use:

• Apply to clean, damp hair (Blonde Life Violet Shampoo recommended).
• Comb through evenly.
• Leave on for 5 minutes.
• Rinse.

Because successive colorings can weaken the hair fiber, the Color Regenerating Hair Mask has been specifically formulated to take care of colored hair thanks to its formula enriched with Keratin. This mask without silicone deposits a protective veil on the hair and facilitates their disentangling without weighing them down. Keratin provides elasticity and resistance to the hair fiber while prolonging the depth and intensity of the color. From the first application, the weakened areas are repaired and the hair is radiant.

Directions To Use :

On clean, towel-dried hair, apply the mask on the lengths and ends. Leave on for 3 to 5 minutes then rinse thoroughly with clear water. For complete care and optimal results, use this mask in combination with Regenerating Color Shampoo.

The product is developed to dye hair especially for the broken & damaged hair, which contains various fruit vinegar acid, ocean water solubility collagen, aroma plants extracts, repairs the hard and rough hair, makes dyed hair black, shine, smooth and soft.

INGREDIENTS:-

Aqua,Carbomer,Triethanolamine Tea, Hydrogen,Peroxide,Etidronic Acid,Disodium,Phosphate,Edetate Disodium, Sodium Stannate, Fragrance,solvents .

DIRECTIONS:-

• Do skin allergy test before using.
• Keep hair dry, put on gloves, pour appropriate component by 1:1 into a container, mix evenly.
• Apply the mixture onto hair, massage for 5 minutes, keep on hair for 15 minutes.
• Rinse with clear water.

Want to repair, hydrate and fortify your hair and reduce breakage? The answer, it turns out, is… beer. (And no, we don’t mean drinking the stuff…) BLEACH London’s Beer Treatment is enriched with yeast beer proteins, which, given their low molecular weight, can penetrate individual hair shafts to deeply condition each individual strand from within, helping to soften, strengthen, repair, detangle and reduce breakage while it hydrates your mane for a glossy, healthy-looking result. Also enriched with B vitamins (B2, B6, B7, B8 and B9) as well as magnesium and selenium, the formula nourishes and protects hair – and it’s vegan and cruelty-free. We’ll drink to that!

Ingredients:-

Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Dimethicone, Cetrimonium Chloride, Hydrolyzed Wheat Protein, Amodimethicone, Isopropyl Alcohol, Panthenol, Polysilicone-18 Cetyl Phosphate, Sodium Benzoate, Parfum (Fragrance), Dimethiconol, Lactic Acid, Alcohol Denat., Propylene Glycol, Trideceth-12, Faex (Yeast) Extract, Phenoxyethanol, Dipropylene Glycol, Caramel, Benzoic Acid, CI 19140 (Yellow 5), Hexyl Cinnamal.

How To Use:-

Apply to shampooed hair, comb through and massage in. Leave on for 2-3 minutes then rinse thoroughly.

Vitamino Color Spectrum Professional mask by L’Oréal Professionnel, formulated with Ferulic Acid + Citric Acid.The mask with its luxurious creamy texture, intensely cares for hair fibre, especially for thicker hair types. The system helps to lock dyes within the fibre using patented technology* to coat the hair fibre instantly.

Proven Efficacy on the 5 colour dimensions**:

1. High Glass shine
2. Rich, vibrant colours
3. Optimal perception between multiple shades
4. Helps neutralise unwanted reflects
5. Level of brightness and darkness are well preserved

Pro tip:

for more demanding hair, add the mask into your weekly routine for an extra dose of smoothness.

High-Performance Lightening Balm for Hair Professionals,introducing Blond Studio Purple Lightening Balm, designed specifically for hairdressers, stylists, and barbers. This advanced formulation lightens hair by up to 8 levels while respecting the hair fibre, gently neutralising in just one step.

Enriched with Bonder Inside technology and 29% nutritive oil, it nurtures hair from within throughout the lifting process. The Purple Dye Complex ensures soft neutralisation for an effective anti-yellow effect.

Compatible with All Techniques.This multi-technique lightening balm is suitable for all bleaching methods: foil, open-air, and on-scalp applications.

Key Benefits:

• Up to 8 Levels of Lift: Achieve results with +17% faster take-off in the first 15 minutes compared to standard lightening powders.
• Bond Protection Technology: Respects the internal structure of the hair.
• Soft Neutralisation: Ensures a balanced tone.
• Perfect for French Balayage .