Keya James is the founder of Tailored Beauty. She started her natural hair journey in 2011, trying several different products on the market. In 2012 she began making her own whipped Shea butter, which is now known as Everything Butter. She even used that same product on her tummy during her pregnancy and it resulted in no stretch marks! The results of her you tube videos created a demand for her products and in late 2013 Keya along with her husband Aaron James started Tailored Beauty.