Rich Pure Luxury Intense Moisture Shampoo. A truly extravagant daily shampoo that delivers intense moisture & shine. Hair is gently cleansed whilst Pro-Vitamin B5 strengthens dry, damaged areas. Aloe Vera Extract moisturises & hydrates and Avocado Oil leaves hair feeling soft & smooth. Derivatives of Coconut Oil help reduce static and ensure hair looks truly exquisite and full of shine. Ideal for all hair types especially dry and chemically treated hair.