La Riche. La Riche Ltd has been established since 1981. Our exclusive products are consistently distributed worldwide and with demand always increasing, our product range is forever growing.
Directions Hair Dye: Unleash your creativity and express your unique style with these vibrant and edgy hair colours. Since 1981, Directions Hair Dye by La Riche has been a go-to choice for punks, goths, and rockers looking to make a statement. With over 45 stunning shades, these semi-permanent colours are 100% vegan and cruelty-free, ensuring guilt-free and fabulous transformations. Each tub comes with a tamper-proof screw-on lid and a free tint brush, making it easy to achieve your desired look. Whether you're craving bold, creative, dark, or edgy, Directions Hair Dye is your ticket to head-turning hair. Embrace the power of colour and let your imagination run wild.